Pave a wider road to success.

Our coaching program is tailored to fit your unique needs. And it works.

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Empower your dealership with the tools to move forward.

Our proven F&I training will protect your business and improve profitability.

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Exceed your sales goals with the industry’s best F&I products.

We’ll help you select the products that will drive results in your store.

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What We Do


We’re here to help you increase sales and profitability in your store. We’ll partner with you to bolster your F&I offering with the best dealership training and extended service contracts in the industry. More importantly, we’ll help you get the best from the most important part of your dealership – your team.


How We Do It


Drivewise provides dealerships with the tools and training needed to capitalize on growth opportunities. Our F&I training and coaching not only helps dealers select the right tools, but provides them with the knowledge required to utilize them effectively. We work side-by-side as partners with your F&I and sales departments, and are here to ensure your protection and profitability.



Why We Do It


We wanted to change the status quo. As dealers, F&I agents and business owners ourselves, we understand thoroughly the challenges dealers are up against. We’ve lived through them, we’ve developed proven solutions, and we want to put them to work for you.

Recent Articles

The Basics of F&I

Let’s start at the beginning: you already have a sales process, even if it’s just in your head, that you follow because it continues to work for you.  My experience has taught me that In order to succeed at F&I, all you need to do is to expand that process to include a few additional steps that are fully consistent with your current process and with what your dealership is all about.  You must see the offering of back-end products as part of the overall sale, not as some additional chore that disrupts the flow or irritates the guest. Here’s a fundamental step for you as the dealer or manager:  set goals regarding monthly F&I product sales, their profit averages and gross profits, and hold yourself, and your team, accountable for reaching those objectives. So how do we make F&I a seamless part of the process?  Assuming you have already chosen a trust-worthy provider and reputable F&I products, let’s agree that you need to keep things simple, and limit the number of products to what fits comfortably into your sales process.  These normally include Vehicle Service Contracts and Gap Protection, and you may add others to the mix as you gain confidence. As part of your selling process, you are probably mentioning the remaining factory warranty or that it has already expired.  Start planting the F&I seed early, when you are showing the car.   At that moment, just add something like this:  “and, if you decide to purchase the car, we can help you extend (or, restore) that protection, to guarantee you peace of mind down the road.”...

Selling F&I at Independent Dealerships

If you own or manage a non-franchise dealership, which has no dedicated F&I Manager, you understand the need to start selling more ‘back-end’ products. You already know that this F&I stuff is a critically- important profit source, that will also serve to keep your customers happy and more likely to return or recommend you to others. Of course, your first task, now and always, is to get the iron over the curb. You get all that, but the need remains. Let’s start at the beginning:  No matter how small your dealership may be, you already have a sales process, even if it’s just in your head, that you follow because it continues to work for you.  My experience has taught me that In order to succeed at F&I, all you need to do is to expand that process to include a few additional steps that are fully consistent with your current process and with what your dealership is all about.  You must see the offering of back-end products as part of the overall sale, not as some additional chore that disrupts the flow or irritates the guest. Here’s a fundamental step for you as the dealer or manager:  set goals regarding monthly F&I product sales, their profit averages and gross profits, and hold yourself, and your team, accountable for reaching those objectives. So how do we make F&I a seamless part of the process?  Assuming you have already chosen a trust-worthy provider and reputable F&I products, let’s agree that you need to keep things simple, and limit the number of products to what fits comfortably into your sales process. ...

Pricing and Profit

Do dealerships need a system for pricing F&I products?  I’ve never seen a specific formula, consistently applied to all products in a store, though there may be a few dealers out there who are trying to execute one.  As an agent installing new products, one of the most common questions I am asked by a new account is about where to price those products.  Usually, they just want to know what other dealers are charging, and I use some regional averages as the starting point of my answer – but that’s no answer by itself, and it’s different for every dealership. Profit is good, and it is the means by which we stay in business.  However, the days of old-school auto sales and F&I departments charging ‘whatever the market will bear’ – that is, when that is translated into whatever the customer can be manipulated into paying, by packing payments and other deceptive practices – are over.  Those violations of Reg. Z, Reg. M, etc., are now today’s felonies.  So let’s look at a few legal and ethical criteria for pricing: State-mandated limits on pricing Vendor-imposed limits Lender guidelines Those constitute the obvious starting-place for any pricing strategy.  The next criteria is to determine the immediate competition to your prices:  this is most often faced by customers who insist on arranging their financing at their own bank or credit union, where you know they will be confronted with their lender’s attempt to piggy-back or steal away your sale by simply offering a lower price for that Service Contract or Gap waiver.  So, that adds one more point to consider:...

70 Years of Experience

Franchise and independent dealers all over the United States have counted on Drivewise F&I coaching and service products to drive success in their sales and finance departments. We partner with dealerships just like yours to improve product offerings, processes and growth potential, and are there to support you all along the way. With robust and thorough training sessions, high-value products and a fully prepared and knowledgeable team, we’ll help prepare your staff to better service your customers and exceed sales goals.

Become a Partner Today

We want to help you add value to your dealership. Get in touch today to see how we can make your brand more reputable, more in-demand, and more productive.

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